Aces Experience 2026

BMD Design by Bruno Michaud — International Artisanal Branding Studio
Founded in 2001, BMD Design has emerged as an international reference in graphic heritage and brand architecture. With 24 years of creative excellence, the studio partners with a discerning clientele to create bespoke visual signatures. This high-level expertise blends traditional hand-drawing techniques with a modern strategic vision, producing iconic logo marks, prestige packaging, and authentic apparel graphics. From product customization to high-precision design, BMD Design embodies a standard of excellence in artisanal visual storytelling.




















BMD Design develops visual identities, logotypes, typography, and graphic universes for businesses and brands looking to assert a strong personality. Each project is rooted in a comprehensive approach: understanding a brand's history, values, and positioning to translate its identity through shapes, symbols, and a cohesive visual language.
From initial research to final deliverables, every graphic element is custom-designed to ensure a unique and lasting expression, capable of adapting to various communication mediums. This process prioritizes original creation, paying close attention to the precision of forms, overall consistency, and an identity's ability to stand the test of time.




















Based in Bordeaux, BMD Design works with businesses and brands both in France and internationally. This local foundation is part of an open approach, fueled by exchanges, influences, and collaborations within the world of graphic design.
Over the years, the studio's work has been published in several reference books dedicated to graphic design and visual identity, including Los Logos (Gestalten), Victionary, and Graphis. These projects have also been featured in various specialized media outlets, reflecting a level of recognition that extends well beyond the regional level.
This international outlook has also been expressed through graphic design projects and events, such as the BDX-LAX — Faraway So Close exhibition in Bordeaux, establishing BMD Design in a dialogue between local creation and the international graphic design scene.















Between art and craftsmanship, graphic design at BMD Design is, above all, a language. It is not simply about composing an aesthetic image, but about shaping a mark capable of carrying a story, an intention, and an emotion. At BMD Design, inspiration is drawn from art, craftsmanship, popular culture, and symbolic forms that span across eras to weave deep connections between graphic heritage and contemporary creation. Guided by exacting craftsmanship, each project becomes a journey where serenity and precision harmoniously unite.
Every gesture, every choice of form, rhythm, material, and meaning contributes to the construction of visual identities that transcend fleeting trends. BMD Design's approach rests on a simple conviction: a strong brand is born from an authentic visual expression. A logotype, typography, or a symbol are not merely decorative elements, but signs designed to lastingly embody a vision, a story, and a personality. In this quest for the essential, it is the attentive hand and the sharp eye of the artisan that transform the line into a signature, and the detail into an imprint.















Aces / Age of Glory / Antique Archeology / Apple / Aromeister / Barrel House / Barnyshop / Birkenstock / Blank Games Co. / Brett / Brema / Breitling / Burton Snowboards / DS Citroën / DePalma / Five Gloves / Fuel / Golden Cleat / Hard Case Performance / Harley Davidson / Helstons / HJC Helmet / Hook & Irons Co. / Hurley / Hys & Los / Kalletka / Kooper Family / Levi's / Lucky Brand / Micromania / Mondo Cozmo / Moto Heroes / Mulberry / Needtobreathe / Nike / Oxbow / Oyster / Poet Bar / Quiksilver / Reebok / Ride 100% / Ripcurl / Roland Food / Scalpers / Schott / SKLLST / Sooty Venture Co. / Starbucks / Tank / Greenroom / The Farm Beyond / Simple Machine / Tudor / Two Lanes / Ubisoft / Upland / Wulf Casting / Hollow Rocks / En One Tokyo















A visual identity is not simply a logo. It is a brand's graphic language — a set of signs capable of expressing a vision, a history, and a personality. Its creation rests on a deep understanding of the company, its environment, and what it wishes to convey. BMD Design builds coherent visual worlds where every element — logotype, typography, colors, shapes, and communication media — serves a single graphic intention. Each project is designed to build a recognizable identity, one capable of standing the test of time and adapting across different media, from digital to packaging, from the wine bottle to the storefront sign, from the vehicle to the advertising campaign.



