DS3 AUTOMOBILE

"Café Racer" Limited Edition Customization | Automotive Graphic Wrap

The DS3 "Café Racer" is an incredibly rich creative project, blending the raw, rebellious world of custom motorcycles with the sophisticated world of French automotive elegance. For this ultra-limited series of 600 vehicles, I was commissioned to design a complete visual takeover, treating the car as a canvas for high-end graphic storytelling.

The intervention includes a full-roof graphic wrap featuring the BMD Design signature, custom side badges, and cohesive visual reminders on the rear trunk. Inside the cabin, the "Café Racer" theme continues with integrated graphic details. To complete this unique experience, I also designed a matching silk scarf and a bespoke key fob, ensuring every touchpoint reflects a perfect balance between artisanal "Café Racer" heritage and modern French luxury.
↗ Stellantis / DS Official Press — DS3 Café Racer Limited Edition x BMD Design
DS3 Café Racer limited edition - Full exterior automotive graphic wrap by BMD Design.
Detailed roof livery design - Custom motorcycle culture aesthetics for DS Automobiles.
DS3 Café Racer side badge and artisanal branding - Limited series of 600 units.
DS3 Café Racer dashboard customization - Interior graphic design and heritage motifs by BMD Design.
Luxury automotive livery and hand-lettering for DS3 Café Racer - Artisanal branding by Bruno Michaud.
Limited edition silk scarf design for DS Automobiles - Luxury fashion accessory by BMD Design Bordeaux.
Iconic hand-lettering and typographic craftsmanship for automotive interior design.
Vintage moto aesthetics and French elegance - Heritage graphic design by BMD Design Bordeaux.
Automotive brand identity and graphic engineering - French design agency BMD Design Bordeaux.
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