FUEL MOTORCYCLES
Custom Lettering & Logo Branding | Apparel
Design
A shared passion for vintage style and motorcycles brought Fuel's
creators together in 2012. From building customized bikes in Barcelona
to the global notoriety of the Scram Africa desert trip, Fuel is a
landmark brand for adventure junkies seeking authenticity. As the
creative partner for Fuel, I designed the complete visual identity and
custom logotype that define the brand's rugged DNA. My work extends to
the apparel collections, where I create bespoke graphics and
heritage-style lettering. I also developed exclusive visual assets for
the Fuel x Scalpers collaboration, merging classic motorcycle culture
with contemporary premium lifestyle.