MULBERRY X GEORGIA MAY JAGGER

London Cool  |  Biker Capsule Collection  |  Visual Identity by BMD Design

Mulberry partnered with British-American model Georgia May Jagger and commissioned Bruno Michaud (BMD Design) to create a rock'n'roll-inspired capsule collection. Blending luxury heritage with a rebellious "London Cool" and "Easy Rider" spirit, the project required a sharp, graphic visual identity tailored for the modern woman.

Under the BMD Design signature, three hand-drawn biker emblems were crafted around Mulberry's iconic animals: the Fox, the Owl, and the Bee. Mixing mechanical elements like wrenches and lightning bolts with delicate roses, these graphics were engineered for the collection's leather jackets, silk scarves, and bags, perfectly balancing discreet elegance with raw vintage energy.
Custom biker emblems for Mulberry x Georgia May Jagger capsule collection — hand-drawn by BMD Design (Bruno Michaud), Bordeaux.
Fox emblem — hand-drawn minimalist biker composition for Mulberry London Cool collection by BMD Design (Bruno Michaud).
Owl emblem with crossed wrenches and vintage typography — Mulberry biker capsule by BMD Design (Bruno Michaud).
Bee emblem with rose details and lightning bolts — artisanal hand-drawn graphic design by BMD Design (Bruno Michaud) for Mulberry.
Hand-drawn embroidery graphic on lambskin leather jacket — Mulberry x Georgia May Jagger by BMD Design (Bruno Michaud).
Biker emblem print for silk scarves — Mulberry x Georgia May Jagger London Cool collection, visual identity by BMD Design.
Custom artwork for Mulberry chain-leather bags — vintage biker energy meets London elegance, by BMD Design (Bruno Michaud).
Full visual identity for the Mulberry x Georgia May Jagger Biker Capsule Collection — designed by BMD Design (Bruno Michaud), Bordeaux.
Fox Wolf Owl illustration — hand-drawn minimalist biker composition for Mulberry London collection by BMD Design (Bruno Michaud)
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