PORKSHOP
Artisanal Brand Identity | Handcrafted Logo | Visual Identity
Established in 2012, Les Charcutiers Pork Shop is a Canadian artisanal workshop redefining traditional charcuterie with high-quality ingredients and unexpected spice blends. From local farms to major retailers like IGA, Pork Shop has grown into a national reference for "animal welfare" certified products.
I was commissioned to create a total visual identity that reflects their unique culinary spirit. This "vintage handcrafted" project includes the official logo design, a complete packaging system, and a dedicated set of brand icons. The identity captures the perfect balance between heritage craftsmanship and modern gourmet culture, ensuring Pork Shop stands out on both deli counters and supermarket shelves across Canada.