Press & Media Features

Bruno Michaud — BMD Design | Bordeaux, France | Since 2001

Since founding BMD Design in Bordeaux, my approach to typography and visual identity has crossed borders to collaborate with world icons such as Birkenstock, DS Automobiles and Lucky Brand.

Bruno Michaud is a French graphic designer and hand lettering artist recognized worldwide for artisanal branding. From the Birkenstock 1774 logotype to the DS3 Café Racer, his work has been featured in leading publications across 25 countries and 12 languages since 2001.

Featured in: novum (Germany), Étapes (France), PAGE Magazin (Germany), No Cure Magazine (Australia), Indianapolis Business Journal (USA), Petrolicious (USA), Picame (Italy), People of Design (Russia).

Books: Los Logos 7 (Gestalten, cover), Illusive Part 4 (Gestalten), Super-Modified (Gestalten / Behance), Logos & Lettering by BMD Design (New South Books), Lettering — Carolina Amell (Monsa, cover), Expressive Type (Rockport), Playing With Sketches (Rockport).

100+
Press Mentions
25
Countries
12
Languages
2001
Studio Founded

As featured in

Forbes Hypebeast DesignBolts New York Times Gestalten Fubiz Étapes Behance Petrolicious L'Argus Stellantis Indianapolis BJ Picame Cafe Racer Only New South Books Brand New No Cure Magazine AA13

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Selected Clients Qualified Press Automotive Design Community Collaborations Platforms & Archive

Selected Clients & Collaborations

Over 150 international brands since 2001 — a selection of major collaborations by BMD Design.

Aces / Age of Glory / Antique Archeology / Apple / Aromeister / Barrel House / Barnyshop / Birkenstock 1774 / Blank Games Co. / Brett / Brema / Breitling / Burton Snowboards / DS Citroën / DePalma / Five Gloves / Fuel Motorcycles / Golden Cleat / Hard Case Performance / Harley-Davidson / Helstons / HJC Helmet / Hook & Irons Co. / Hurley / Kooper Family / Levi's / Lucky Brand / Micromania / Mondo Cozmo / Moto Heroes / Mulberry / Needtobreathe / Nike / Oxbow / Poet Bar / Quiksilver / Reebok / Ride 100% / Ripcurl / Roland Food / Scalpers / Schott / Sooty Venture Co. / Starbucks / Tank Garage Winery / Greenroom / The Farm Beyond / Simple Machine / Tudor / Two Lanes / Ubisoft / Upland Brewing Co. / Wulf Casting / Hollow Rocks / Porkshop

Qualified Press & Editorial Publications

Major press, specialized magazines, international editorial coverage and published books.

Published Book — Logos & Lettering by BMD Design

French Press Coverage — 2026

French Press Coverage — Artisanal Branding & Logo Design

International Press Coverage — Hand-Drawn Branding & Visual Identity

Automotive Industry Press — DS3 Café Racer

Major French automotive press coverage of the Citroën DS3 Café Racer limited edition — visual identity by BMD Design, 2018.

Design Community & Specialized Blogs

Design Blogs & Communities

SpoonGraphics — International Hand-Lettering & Logo Design Showcases

Typography & Hand Lettering Design Blogs

Motorcycle Culture & Artisanal Branding Blogs

High Authority — International Creative Platforms

Experts & Specialists — Design & Branding

Communities & Archives

Collaborations & Partnerships

Major brand collaborations where Bruno Michaud (BMD Design) created logos, apparel graphics and visual identities for internationally recognized brands.

Since 2001, Bruno Michaud has built BMD Design into one of France's most internationally recognized artisanal branding studios — not through advertising, but through the quality of work that speaks for itself. The collaborations listed here span luxury footwear, American fashion, automotive design, craft brewing, and independent apparel: each one initiated because a brand recognized in Bruno Michaud's hand-drawn style something that no digital tool could replicate. From the Birkenstock 1774 logotype worn on shoes sold in the world's finest boutiques, to the DS3 Café Racer featured in automotive press across 15 countries, each collaboration is a testament to the global reach of truly artisanal graphic design.

Birkenstock 1774 × BMD Design | Luxury Brand Logotype
The "1774" logotype featured on all Birkenstock 1774 luxury products was created by Bruno Michaud (BMD Design). This luxury sub-brand — named after Birkenstock's founding year — enables the iconic German footwear house to collaborate with the world's greatest fashion designers. The BMD Design logotype appears on every 1774 × designer collaboration worldwide.
Germany / International
Hypebeast | Birkenstock 1774 Second Collection (logo created by BMD Design) Press
Coverage by Hypebeast — the world's leading streetwear and luxury culture platform — of the Birkenstock 1774 second collection. The "1774" logotype featured throughout this collection was created by Bruno Michaud (BMD Design).
International • 2021
DesignBolts | 30 Sumptuous Logo Lettering by BMD Design Press
Editorial feature on DesignBolts — international graphic design inspiration platform — dedicated entirely to BMD Design, showcasing 30 examples of hand-drawn logo lettering and artisanal branding by Bruno Michaud.
International • 2021
The New York Times | "Do the Best Shoes Look Like … Potatoes?" Press
The New York Times analyzes the global success of the Birkenstock 1774 line, featuring the identity designed by BMD Design as a cornerstone of the "Potato Shoe" luxury trend.
USA / International • 2025
Lucky Brand × BMD Design | Lucky Bear Tee (Exclusive Limited-Edition)
Hand drawn by acclaimed French artist Bruno Michaud, this Lucky Bear tee is Lucky Brand's exclusive, limited-edition design — an official collaboration between the iconic American fashion brand and BMD Design.
USA
Hook & Irons × BMD Design | Exclusive Apparel Collection (9 designs)
Bruno Michaud (BMD Design) created an exclusive 9-piece apparel collection for Hook & Irons. Each design is an original hand-drawn graphic illustration by BMD Design.
USA

The Hook & Irons collaboration illustrates perfectly the BMD Design approach: nine distinct graphic tees, each a fully realized illustration — not a template variation, but a unique hand-drawn composition built around a concept. Veni Vidi Vici, Guardian Angel, War That Never Ends — each title is a world in itself, rendered in Bruno Michaud's unmistakable style: raw, precise, and deeply rooted in a visual culture that bridges old-school tattooing, vintage Americana, and European graphic craftsmanship. This is the kind of work that brands commission when they want something that cannot be generated — only drawn.

Upland Brewing Co. × BMD Design — Brand Relaunch & Press Coverage (USA, 2014)

Upland Brewing Co. × BMD Design | Full Brand Relaunch: Bottle Labels & Visual Identity
Official announcement by Upland Brewing Co. (Bloomington, Indiana) of their complete brand relaunch — BMD Design cited as one of "a couple world-class artists" enlisted to translate the brewery's new identity into illustrations. Full redesign of tap handles, bottle labels and logos.
USA • 2014
Brand New / UnderConsideration | New Logo & Packaging for Upland Brewing Co. Press
Design of the new master brand logotype and custom lettering for Upland Brewing Co., one of the largest craft breweries in the Midwest. In collaboration with Young & Laramore (Indianapolis, USA). Featured on Brand New — the world's leading brand identity review publication by UnderConsideration.
USA • 2014
Burton Snowboards × BMD Design | Official Collaboration (Behance)
Official collaboration between Burton Snowboards — the world's leading snowboard brand — and Bruno Michaud (BMD Design). Hand-drawn illustration and artisanal graphic design by BMD Design for one of the most iconic brands in snow sports culture.
USA / International
ACES Experience × BMD Design | Official Poster & Visuals 2026
Creation of the official poster and all visuals for the ACES Experience 2026 festival by Bruno Michaud (BMD Design). Immersive motorcycle festival — Run des As, concerts, exhibitions, art de vivre — September 24–27, 2026 at Château de Chignat, Auvergne, France.
France • 2026

Beyond major brand partnerships, BMD Design has maintained a continuous presence on international creative platforms — from Rhinoshield (exclusive phone case collections) to Artmajeur (original artworks available internationally) and Age of Glory (Bordeaux-based moto apparel brand). These collaborations reflect the breadth of Bruno Michaud's creative output: a studio that works equally at home producing a luxury logotype for a global footwear brand and a hand-painted helmet for a passionate collector. It is this range — combined with 24 years of uninterrupted practice — that defines the singular position of BMD Design in the world of artisanal graphic design.

Rhinoshield × BMD Design | Official Artist Collection
Official BMD Design collection on Rhinoshield — exclusive artisanal designs by Bruno Michaud available as custom phone cases on the international platform.
International
Age of Glory × BMD Design | Artistic Collaboration
"BMD Design, a graphic studio — perfectionist, passionate and free" — Dedicated collaboration page on the Age of Glory website.
Bordeaux — France
Kalletka | Artist Profile Bruno Michaud (BMD Design)
Detailed artist profile of Bruno Michaud, founder of BMD Design, on the Kalletka creative platform.
USA
Artmajeur Gallery | Original Artworks by BMD Design
BMD Design original artworks by Bruno Michaud available on Artmajeur — the international online art gallery.
International
Step Art | Custom Logo Design & Hand Lettering by BMD Design
BMD Design featured on Step Art — covering hand lettering typography, visual identity, signage, and publishing by Bruno Michaud.
Bordeaux — France • 2015

Tank Garage Winery × BMD Design — Vintage Crafted Branding & Label Design (USA, 2023)

Tank Garage Winery × BMD Design | Vintage Crafted Visual Identity & Custom Label Design
Bruno Michaud (BMD Design) developed the vintage crafted visual identity for Tank Garage Winery — a rebel winemaking movement born in a restored 1930s service station in Calistoga, Napa Valley. Experimental label design combining hand-drawn iconography and bespoke typography, each label treated as a limited edition artwork.
USA — Napa Valley
Platforms, Social & Archive

Professional Platforms

Wikimedia Commons — BMD Design (Bruno Michaud)

  • Wikimedia Commons | BMD Design (Bruno Michaud)
    BMD Design (Bruno Michaud) featured on Wikimedia Commons — the open media repository associated with Wikipedia, one of the highest-authority sources for entity recognition by Google and AI crawlers.
    International • 2018

Archive — International Design Community Features

Press & Publications 2012–2026

  • Gestalten | Los Logos 7 (Cover logo & featured inside) Book
    Bruno Michaud / BMD Design created the cover logo for Los Logos 7, the international reference for logo design published by Gestalten (Berlin) — 400 pages, a global compendium of studios and logo creators. BMD Design is also featured inside the book.
    Germany / International • 2014
  • Étapes n°212 | Handmade in France / BMD Design (pages 151–157) Magazine
    Étapes, the reference magazine for French graphic design since 1994, dedicates 7 pages to BMD Design in its issue 212 (March/April 2012) under the feature "Handmade in France" — pages 151 to 157.
    France • 2012
  • Lettering | Carolina Amell / Monsa Publications (cover & pages 132–141) Book
    Bruno Michaud / BMD Design signed the cover of the book Lettering by Carolina Amell, published in 2015 by Monsa Publications — an international reference for lettering and handwritten typography, 192 pages, bilingual English/Spanish. BMD Design is featured on pages 132 to 141.
    Spain / International • 2015
  • Expressive Type | Alex Fowkes / Rockport Publishers (pages 30–33) Book
    BMD Design (Bruno Michaud) is featured on pages 30 to 33 of Expressive Type by Alex Fowkes, published in 2017 by Rockport Publishers — an international compendium of expressive typography bringing together over 70 designers, artists, and typographers from around the world.
    UK / International • 2017
  • Playing With Sketches | Whitney Sherman / Rockport Publishing (pages 129–130) Book
    BMD Design (Bruno Michaud) is featured on pages 129 and 130 of Playing With Sketches by Whitney Sherman, published by Rockport Publishing — a reference book on drawing and sketching featuring over 25 renowned designers, illustrators, and artists from around the world.
    USA / International • 2014
  • Focus Magazine n°70 | BMD Design Interview (pages 83–89) Magazine
    Focus Magazine, the reference lifestyle magazine of Southern France (Montpellier), dedicates 7 pages to BMD Design in its issue 70 (January 2015) — an interview with Bruno Michaud on typographic craftsmanship, handmade design, and the graphic universe of BMD Design. Pages 83 to 89.
    France • 2015
  • Super-Modified | The Behance Book of Creative Work / Gestalten (pages 162–163) Book
    BMD Design (Bruno Michaud) is featured on pages 162 and 163 of Super-Modified: The Behance Book of Creative Work, published in March 2015 by Gestalten (Berlin) — 288 pages of global creation curated by Behance, the world's largest creative network (Adobe).
    Germany / International • 2015
  • Illusive: Contemporary Illustration Part Four / Gestalten (pages 160–161) Book
    BMD Design (Bruno Michaud) is featured on pages 160 and 161 of Illusive: Contemporary Illustration Part Four, published in August 2015 by Gestalten (Berlin) — 400 pages dedicated to contemporary illustration, featuring over 100 active illustrators from around the world. Edited by John O'Reilly (editor of Varoom, the magazine of the Association of Illustrators).
    Germany / International • August 2015 • ISBN : 978-3-89955-587-5
  • The Outsiders: The New Outdoor Creativity / Gestalten (page 189) Book
    BMD Design (Bruno Michaud) is featured on page 189 of The Outsiders: The New Outdoor Creativity, published in February 2014 by Gestalten (Berlin) — 240 pages dedicated to the movement of contemporary outdoor creativity.
    Germany / International • February 2014 • ISBN : 978-3-89955-513-4
  • novum | World of Graphic Design, n°10.13 (pages 38–39) Magazine
    BMD Design (Bruno Michaud) is featured on pages 38 and 39 of issue 10.13 (October 2013) of novum — World of Graphic Design, published by Stiebner Verlag in Munich — a world reference magazine in graphic design, bilingual German/English, founded in 1924. One of the oldest and most influential design magazines in the world.
    Germany / International • October 2013 • ISSN : 1438-1753
  • PAGE Magazin, n°02/2013 | Design. Code. Business. (pages 64–65–66) Magazine
    BMD Design (Bruno Michaud) is featured on pages 64, 65, and 66 of issue 02/2013 (February 2013) of PAGE Magazin — the leading German monthly magazine for the creative industry, covering graphic design, typography, branding, and visual communication since 1986. An essential publication for design professionals in Germany and German-speaking countries.
    Germany • February 2013
  • Decorative Logo Design | BNN (pages 154–159) Book
    BMD Design (Bruno Michaud) is featured on pages 154 to 159 of Decorative Logo Design, published by BNN (Tokyo) on December 24, 2013 — a 208-page bilingual English/Japanese premium reference book dedicated to decorative logo design, curated by Yūsuke Shōno. BNN is one of Japan's most recognized creative publishing houses.
    Japan / International • December 2013 • ISBN : 978-4-86100-904-4
  • The Outsiders: The New Outdoor Creativity / Gestalten Book
    BMD Design (Bruno Michaud) is featured in The Outsiders: The New Outdoor Creativity, published in February 2014 by Gestalten (Berlin) — 240 pages dedicated to contemporary outdoor creativity and visual culture.
    Germany / International • February 2014 • ISBN : 978-3-89955-513-4
  • No Cure Magazine, n°14 | "TILL / THE END" (pages 28–35) Magazine
    BMD Design (Bruno Michaud) is the subject of an 8-page article titled TILL / THE END, pages 28 to 35 of issue 14 (2022) of No Cure Magazine — an Australian magazine dedicated to creative culture, visual arts, illustration, and graphic design. One of the most prominent independent cultural magazines in Australia.
    Australia • 2022
  • Walter Magazine, n°2 | Inspiration / Creation / Emotion (pages 104–105) Magazine
    BMD Design (Bruno Michaud) is featured on pages 104 and 105 of issue 2 of Walter Magazine (March 2015) — a 180-page bilingual English/French independent magazine, format 21×28 cm, published in a limited edition of 3,852 copies, dedicated to creativity and aesthetic research. Founded by Fabien Barral (MR CUP, Arles) and François-Xavier Forgereau, named in homage to Walter Gropius, founder of the Bauhaus. Successfully funded on Kickstarter.
    France / International • March 2015
  • Moto Heroes, "Old School Graffeur" (pages 170–176) Magazine
    BMD Design (Bruno Michaud) is the subject of a 7-page article titled Old School Graffeur, pages 170 to 176 of issue 41 (2026) of Moto Heroes — a French magazine dedicated to character motorcycle culture. One of the most prominent independent cultural motorcycle magazines in France.
    France • 2026
  • No Cure Magazine, n°02 | "BMD Design by Bruno Michaud" (pages 26–31) Magazine
    BMD Design (Bruno Michaud) is the subject of a 6-page article titled BMD Design by Bruno Michaud, pages 26 to 31 of issue 2 (2013) of No Cure Magazine — an Australian magazine dedicated to creative culture, visual arts, illustration, and graphic design. One of the most prominent independent cultural magazines in Australia.
    Australia • 2013

About Bruno Michaud — BMD Design


Bruno Michaud is a French graphic designer, logo designer and hand lettering artist, founder of BMD Design, an artisanal branding studio established in Bègles, Bordeaux, France in 2001. Internationally recognized for his mastery of hand-drawn typography, vintage logo design and artisanal visual identity, Bruno Michaud has worked with clients across Europe, North America, and Asia. He is the creator of the Birkenstock 1774 logotype, the luxury identity enabling Birkenstock to collaborate with the world's greatest fashion designers. He designed the complete graphic identity of the DS3 Café Racer for DS Automobiles (Stellantis), an internationally covered limited-edition vehicle. His collaborations include Lucky Brand (exclusive limited-edition apparel), Hook & Irons (9-piece graphic apparel collection), Burton Snowboards, Levi's, Nike, Harley-Davidson, Reebok, and Breitling.

BMD Design was published in a dedicated monograph by New South Books (Australia, 2016) and created the cover logo for Los Logos 7 (Gestalten, Berlin), the world reference on contemporary logo design. The studio has been featured in leading international design publications across 25 countries and 12 languages, from Germany (novum, PAGE Magazin) to Australia (No Cure Magazine), Japan (webCG, BNN Books), the USA (Indianapolis Business Journal, Petrolicious), Italy (Picame), Russia, Argentina, and France (Étapes, Fubiz, L'Argus).